Searches people already make
Someone looking for a service today is closer to an enquiry than someone scrolling. We start with those searches and leave out the ones that only attract job seekers or students.
GOOGLE ADS
Google Ads management.
Flying Devs manages Google Ads for businesses that want enquiries from searches they choose to pay for. We run accounts for clients worldwide. Every ad sends people to a page that matches the offer.
IN PLAIN WORDS
What happens after someone clicks your ad
You choose the searches, the budget, and where the ads should show. We write the ad so the promise matches the page that opens.
- 1Searches you recogniseWe use phrases your customers would actually type, and leave out searches that attract the wrong click.
- 2An ad that states the offerThe headline says what you sell and what the person can do next.
- 3A page with the same promiseThe click opens a page about that offer, with a way to enquire. We can design that page as well.
Google Ads management with a budget you can follow.
Google Ads puts your business at the top of results for searches you pay for, including a city or radius you choose. We write the ads, choose the searches, and send people to a page that says what to do next. You approve the monthly amount. We do not spend it on searches that will not turn into work.
PPC aimed at the people who can buy.
PPC advertising is the paid side of search. We set the area to the cities or countries your customers are in. We also set the hours and the enquiry you want, then report what was spent and what came back. This is performance marketing in the plain sense: money in, conversations out, and a record of both.
WHAT THE CAMPAIGN COVERS
Where Google Ads can help.
A page that matches the ad
The click has to land on a page about the same offer. If that page does not exist, we build it with the website team before the budget goes up.
A radius around your customers
The spend can be limited to the cities or radius you name. A wider area is just as normal when your customers are not local.
THE DETAILS MATTER
What goes into
a useful ad account.
An ad account should be explainable in one sitting. We keep the structure that way.
Searches you recognize
You see the phrases before they spend money. If a phrase is not a service you sell, it does not stay in the account.
A number for the month
We agree the budget, the places to include, and what counts as an enquiry. The report says what was spent and which ads produced conversations.
Search work beside the ads
Google Ads can run while SEO is still taking hold. The two share the same pages, so you are not paying for a click that lands nowhere.
LET’S MAKE THE SCOPE CLEAR
Planning your Google Ads.
Bring the services you want enquiries for, the places your customers are, and any old ad account. The history shows which searches already failed. From that we propose a first month: the phrases, the daily limit, and the page each ad should open.
Tell us what you want to advertiseBEFORE WE BEGIN
Google Ads questions, answered.
What does Google Ads management include?
The searches, the ad text, the locations, the page each ad opens, and a report of spend and enquiries. You approve the budget. We do not run the account without that number.
Do I need a website first?
You need a page that explains the offer and gives a way to enquire. That can be a page on a site we build. Sending paid traffic to a homepage that does not say what to do next wastes the budget.
Can the ads stay in one city or region?
Yes. Google Ads can be limited to a city, a radius, or towns you name. That is a choice for each client. The campaigns can run wherever their customers are.
Related reading: when to use Google Ads alongside SEO and travel websites.