People in the places you serve
These ads can be limited to the cities, regions, or countries you serve, so the spend stays where the customers are.
FACEBOOK AND META ADS
Facebook and Meta ads.
Flying Devs runs Facebook and Meta ads for businesses that want to reach people who are not searching today. We run campaigns for clients worldwide. Every ad opens a page that states the offer.
IN PLAIN WORDS
What a Facebook or Instagram ad asks someone to do
Someone sees a single, understandable offer while they are using Facebook or Instagram. Replying takes them to a short form or to a page that repeats the same offer.
- 1People likely to careThe audience is built around who your customers are and the places you want to reach.
- 2One offer, stated plainlyA clear service, price, or next step. The ad is easier to answer when it asks for one thing.
- 3A place for the replyA lead form, or a page on your site. We can build that page so it matches the ad.
Meta ads for a clear offer.
Facebook ads and Instagram ads reach people while they are on those apps. They suit a specific offer: a service, a seasonal opening, an open day, or a lead form. We set the area, the audience, and the page or form the ad opens, then adjust from the enquiries that come back.
Lead ads, with a place for the enquiry to go.
A lead ad is only useful if someone can respond to the enquiry. We connect the ad to a page or a form your team will actually check, and we keep the area close to the towns you serve. Social media marketing beyond paid ads — regular posting, for example — is a separate conversation, and we will say so rather than fold it into the ad budget.
WHAT THE CAMPAIGN COVERS
Where Facebook and Meta ads can help.
An offer someone can answer
A new service, a booking window, or an open day gives the ad something specific to say. A general reminder that the business exists is a weak ad.
A next step you can see
The ad opens a page or a form. We look at which audiences produced enquiries, and we stop the ones that only produced clicks.
THE DETAILS MATTER
What goes into
a useful Meta campaign.
The account should be small enough that you can see which offer and which town produced the conversations.
One offer at a time
We start with the offer you most want enquiries for. Adding every service in the first week makes the report impossible to read.
An area you serve
You name the towns. We set the campaign there and leave the rest out until there is a reason to widen it.
A record of enquiries
Clicks are not the result. We agree what an enquiry looks like, then report which ads produced them.
LET’S MAKE THE SCOPE CLEAR
Planning your Facebook ads.
Bring the offer, the towns, and any page or form you already use for enquiries. If you have run ads before, the old results show what to avoid. From that we propose a first month: the audience, the creative we need from you, and the amount you are willing to spend.
Tell us what you want to promoteBEFORE WE BEGIN
Facebook ads questions, answered.
What is the difference between Facebook ads and Meta ads?
Meta ads is the current name for ads on Facebook and Instagram, which Meta owns. We use both names because people still search for Facebook ads. The work is the same account.
Do you post on social media as well?
Regular social media posting is a separate scope. This page is the paid ads: Facebook and Instagram placements, with a budget and an enquiry to count.
Can the ads stay in one city or region?
Yes. We can limit delivery to a city, a radius, or places you name. That is set per campaign. A client can run ads for their own market, wherever their customers are.
Related reading: how paid ads fit next to SEO.