SEO or Google Ads

SEO and Google Ads answer different timings. SEO makes the pages you keep easier to find. Google Ads rents a place on the results page for as long as the campaign runs. Many businesses need the page first, then both.

What SEO is for

SEO here means on-page SEO, technical SEO, and local SEO, including the Google Business Profile. Technical fixes can go out with a website update. Rankings for competitive phrases take months, and we say so before the work starts. We do not guarantee the first position. We agree the pages, the phrases, and the report you will see.

SEO is the better fit when the business already has, or is about to have, a page that explains the offer. A school site and a travel site can both be that page. The phrase has to be one a customer would type, not a slogan from the homepage.

What Google Ads is for

Google Ads can bring visits during the months SEO needs. Search ads fit a business that knows the service, the places customers are, and the page the ad should open. The page and the ad have to make the same offer. Sending the click to a homepage that talks about everything is a common way to waste the spend.

Facebook and Instagram ads reach people in those apps, including lead ads. They are not a substitute for a search ad when the customer is already typing the service into Google.

Using both

A practical order is the website, then search ads for the phrases that already convert, and SEO on the pages those ads prove are worth keeping. Digital marketing at Flying Devs is that combination: SEO, Google Ads, and Meta ads, planned with the site they point to. The website price does not automatically include the ongoing campaign. What a website costs keeps those scopes separate.

Questions about SEO and ads

How long does SEO take?

Technical fixes can go out with a website update. Rankings for competitive phrases take months. Google Ads can bring visits during that time.

Do you guarantee the first position?

No. Anyone who guarantees the first position is selling something search engines do not allow us to promise. We agree the pages, the phrases, and the report you will see.

Should the ad open the homepage?

The ad should open the page that makes the same offer. A homepage that covers every service is a weak landing page for a specific search.